Crafting a story that sells for the Howl + Hide Brand
I had the pleasure of working with Howl + Hide to grow their brand and improve their online presence. Based in Indianapolis, this company manufactures high-quality, handmade leather goods with a rugged, timeless aesthetic.
I supported Howl + Hide in the launch of their Shopify store in 2018, and continued to work with them on the development and management of their website, social media, and content. I also helped them create a new CRM web app for use by both their sales and production teams in wholesale channels. It has been a rewarding experience to help this small business thrive and continue to grow.
My goal was to develop a strategy that leveraged my skills to create engaging content, drive traffic to the brand's website, and ultimately increase sales and revenue.
To achieve this goal, I worked closely with the Howl + Hide team to understand their target audience, brand message, and overall marketing goals. I then used this information to create a content calendar that included a mix of promotional and educational content, such as product photos, videos, and blog posts. I also utilized social media and email marketing to amplify this content and drive traffic to the website.
In addition to creating content, I also worked on optimizing the brand's e-commerce presence by improving product pages, streamlining the checkout process, and implementing other conversion optimization techniques. I used tools like Google Analytics and Facebook Ads to measure the success of my efforts and made data-driven decisions about what was and wasn't working.
Overall, my goal was to help the Howl + Hide brand stand out in a crowded market and drive growth through the use of engaging photo/video content
