Crafting a story that sells for the Howl + Hide Brand

I had the pleasure of working with Howl + Hide to grow their brand and improve their online presence. Based in Indianapolis, this company manufactures high-quality, handmade leather goods with a rugged, timeless aesthetic.

I supported Howl + Hide in the launch of their Shopify store in 2018, and continued to work with them on the development and management of their website, social media, and content. I also helped them create a new CRM web app for use by both their sales and production teams in wholesale channels. It has been a rewarding experience to help this small business thrive and continue to grow.

My goal was to develop a strategy that leveraged my skills to create engaging content, drive traffic to the brand's website, and ultimately increase sales and revenue.

To achieve this goal, I worked closely with the Howl + Hide team to understand their target audience, brand message, and overall marketing goals. I then used this information to create a content calendar that included a mix of promotional and educational content, such as product photos, videos, and blog posts. I also utilized social media and email marketing to amplify this content and drive traffic to the website.

In addition to creating content, I also worked on optimizing the brand's e-commerce presence by improving product pages, streamlining the checkout process, and implementing other conversion optimization techniques. I used tools like Google Analytics and Facebook Ads to measure the success of my efforts and made data-driven decisions about what was and wasn't working.
Overall, my goal was to help the Howl + Hide brand stand out in a crowded market and drive growth through the use of engaging photo/video content

Whittaker Mountaineering was born out of the need for RMI to make sure their clients had the appropriate gear to get to the top of Mt. Rainier safely.

“We go High”

The fantastic family heritage of the first family of mountaineering, now 50+ years in business, is a testament in and of itself. Paired with a family that genuinely lives and breathes the outdoors, you have a lasting company helping climbers to the top of some of the world's highest peaks longer than anyone else in the industry.

After meeting Peter Whittaker and hearing many amazing first-hand stories of decades spent on the mountain, Roam Fourth worked hard to capture the amazing sense of adventure Whittaker Mountaineering provides to each client that climbs with RMI , while staying true to the goals of the business.