Robert Bowes

Thanks for stopping by. Roam Fourth is my personal creative practice—it’s an extension of who I am.

Born and raised in Indiana, I grew up exploring the outdoors, from the Appalachian Trail to the rivers and peaks of the Smokies. That early love for adventure shaped the way I see the world—through movement, storytelling, and craftsmanship.

My creative journey started with late-night video edits as a highschooler, eventually leading to campaigns and content that have reached millions. From brand activations to content strategy, I thrive on building work that feels real—rooted in culture, style, and a sense of place.

As a third-generation entrepreneur, I carry on a legacy of ingenuity. My great-grandfather, Robert M. Bowes, revolutionized tire repair technology in 1919, founding Bowes Seal Fast —pushing an industry forward through craft and innovation. I take the same approach to creative direction, blending old-world inspiration with modern storytelling.

I’ve worked with brands like YETI, Paul Cauthen, and independent whiskey labels, as well as founders and makers who care about craft and culture. Whether it’s launching a seasonal release, styling a campaign, or building a content strategy, my focus is always the same—creating work that feel honest, intentional, and built to last.

Currently located in Bozeman, Montana, I find inspiration in the landscapes of the West. Roam Fourth is a celebration of those who carve their own paths. I aim to create things that connect people & tell authentic stories.

Rob